S-290Alcoholic Beverage Promotion Prohibition Act
An Act to prohibit the promotion of alcoholic beverages
Senate public bill, introduced in the Senate on November 5, 2024
- Status
- Defeated at second reading in the Senate
- Sponsor
- Patrick BrazeauSenator
- Senator
What it does
Bans most promotion of alcoholic beverages and sets out exceptions, enforcement powers and penalties.
What it does
- Prohibits promoting alcoholic beverages in most ways, including by price ads, testimonials, images tied to lifestyles, or promotions that could appeal to young persons.
- Allows some informational promotion and brand-preference promotion in limited settings, such as to named adults, in places where young persons are not allowed, or online with access controls.
- Allows point of sale promotions that show only availability or price, and some brand element displays on non-alcoholic items, with limits on youth appeal.
- Bans false or misleading alcohol promotions, certain terms or symbols set by regulation, sponsorship uses of brand elements or producer names, and brand names on sports or cultural facilities.
- Bans sellers from offering free alcohol, prizes, contests, services, or other inducements tied to buying alcohol, unless an exception applies.
- Gives inspectors powers to enter places, including by telecommunication in some cases, examine records, seize items, and order people to stop or start activities; sets offences and fines or jail terms.
Who it affects
- Alcohol producers
- Alcohol distributors
- Alcohol retailers
- Advertisers and broadcasters
- Event sponsors
- Facility operators
- Inspectors and regulators
- Young persons
Background
The bill says its purpose is to protect young persons and others from inducements to consume alcoholic beverages, to protect public health and reduce social costs.
Where it is
Senate
First reading
Completed.
Second reading
Defeated here. Defeated
Committee
Not reached.
Third reading
Not reached.
House of Commons
First reading
Not reached.
Second reading
Not reached.
Committee
Not reached.
Report stage
Not reached.
Third reading
Not reached.
Royal assent
Royal assent
Not reached.
Introduced by a senator. If the Senate passes it, it goes to the House of Commons, where an MP must agree to sponsor it. How a bill becomes law
How the House voted
No recorded votes yet
Read the source
LEGISinfo status: At second reading in the Senate. Bill data from LEGISinfo, votes from openparliament.ca and the House of Commons. Last updated October 13, 2026.