S-203Alcoholic Beverage Promotion Prohibition Act
An Act to prohibit the promotion of alcoholic beverages
Senate public bill, introduced in the Senate on May 28, 2025
- Status
- At second reading in the Senate since May 28, 2025
- Sponsor
- Patrick BrazeauSenator
- Senator
What it does
Prohibits most promotion of alcoholic beverages, with limited exceptions, and sets enforcement powers and penalties.
What it does
- Prohibits promoting alcoholic beverages, including by price, distribution, testimonials, depictions, or lifestyle images, unless the Act allows it.
- Allows some promotions only in limited cases, such as direct messages to named adults, places where young persons are not allowed, certain telecommunication uses, point-of-sale notices, and some brand-element displays.
- Prohibits false, misleading, or deceptive alcohol promotion, and bans terms, logos, symbols, or illustrations set out in regulations.
- Prohibits using alcohol brand elements or producer names in sponsorship promotions, and on the names of facilities used for sports or cultural events or activities.
- Prohibits alcohol sellers from giving free alcohol, prizes, games, contests, services, or other inducements to buy alcohol, with some exceptions for dealings between alcohol businesses.
- Authorises inspectors to enter places, examine records, copy data, seize items, and, with a warrant or consent, enter dwelling-houses; it also creates offences, fines, and prison terms.
Who it affects
- Alcohol producers
- Alcohol distributors
- Alcohol retailers
- Advertisers and marketers
- Broadcasters and online platforms
- Sports and cultural venues
- Inspectors and enforcement officials
Topics
Background
The bill defines alcoholic beverage as a beverage containing 1.1% or more ethyl alcohol by volume. It says its purpose is to protect young persons and others from inducements to consume alcoholic beverages and to reduce public health and social costs.
Where it is
Senate
First reading
Completed.
Second reading
Current stage. Now here
Committee
Not reached.
Third reading
Not reached.
House of Commons
First reading
Not reached.
Second reading
Not reached.
Committee
Not reached.
Report stage
Not reached.
Third reading
Not reached.
Royal assent
Royal assent
Not reached.
Introduced by a senator. If the Senate passes it, it goes to the House of Commons, where an MP must agree to sponsor it. How a bill becomes law
How the House voted
No recorded votes yet
Read the source
LEGISinfo status: At second reading in the Senate. Bill data from LEGISinfo, votes from openparliament.ca and the House of Commons. Last updated October 13, 2026.